In addition to keeping food products safe, meat and poultry packaging also has the task of catching the eye of discerning consumers as they hurry through the supermarket. As consumer concern around sustainable product methods and quality of meat product grows, meat and poultry packaging must also calm consumer fears in addition to catching their attention with aesthetically pleasing designs.
A great example of such a packaging concept is that of Koller's Meat, who employ traditional imagery in the designs. This imagery feels familiar and trustworthy, leading consumers to have faith in the cultivation process, a method routed in the brand's Swiss heritage.
Linked to the progression toward artisan branding, the insistence on showcasing a variety of information on a product's source.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
