Robot Food Re-Brands Duchess & Rover to Exude Elegance

 - Mar 26, 2014
References: robot-food & lovelypackage
Delicious-looking sausages are not only designated for humans these days, as this upscale packaging design by Robot Food demonstrates. The design was done for Duchess & Rover, a company that offers gourmet food for pets.

Many pet owners find the idea of buying raw meat and handling it for their pets too far from their comfort zone, so Duchess & Rover wanted to make this thought more appealing. This is where Robot Food comes in: the branding company organized the packaging to look exactly like regular sausages for humans, instead of coming in an old tin can where owners have to scoop out the contents. This design enables owners to look at the raw meat in the same way they would when buying items for a BBQ, and ultimately helps Duchess & Rover sell more items.