Along with an official rebranding, Doggy Delirious introduced a pair of new treats for dogs that highlights the human-grade quality of the ingredients. The brand's products are proudly made with simple and natural 100% human-grade, certified non-GMO ingredients that are free from preservatives and animal by-products. Johnni Rodgers, the chief executive officer for Wet Noses Natural Dog Treat Company, which owns Doggy Delirious, says, “This combination of attributes is a culmination of what many pet parents are looking for today."
Increasingly pet owners are showing a preference for humanization, premiumization and sustainability from the products that they purchase, and that includes the brand-new treats like the BBQ Maple Bacon and Smokey Turkey & Apple biscuits from Doggy Delirious. These treats are made with fruit and veggie purees, rye flour, as well as other instantly recognizable ingredients like canola oil and cane molasses.
Why This Trend Is Growing
- Pet Humanization
- The trend towards pet humanization creates an opportunity for companies like Doggy Delirious to produce treats made with human-grade and recognizable ingredients.
- Premiumization of Pet Treats
- The trend towards premiumization of pet treats provides an opportunity for companies like Doggy Delirious to ensure the ingredients used are of the highest quality.
- Sustainability in Pet Products
- The trend towards sustainability in pet products creates an opportunity for companies like Doggy Delirious to use certified non-GMO ingredients that are free from preservatives and animal by-products.
Industries Being Reshaped
- Pet Food Manufacturing
- Pet food manufacturers can capitalize on the trend towards high-quality, human-grade ingredients used in pet products, as seen with Doggy Delirious.
- Pet Product Retailers
- Pet product retailers can capitalize on the trend towards premiumization of pet treats by offering higher-end options like Doggy Delirious' BBQ Maple Bacon and Smokey Turkey & Apple biscuits.
- Sustainable Food Production
- The pet food industry is an opportunity for sustainable food production through the use of certified non-GMO ingredients, as seen with Doggy Delirious.
