Shmat Meat packaging can be describes as rough with its scratchy strokes drawn up with ink or colored pencils. Crosshatching gives dimension to the illustrations of bulls, deer and horses, executed in red and surrounded by hand-doodled typefaces.
Ruslan Simashev's visual technique serves up an element of textural interest that is often missing from food cartons. It would be successful at catching the eye of any buyer, but perhaps most effective at enticing a male consumer base. The designer describes this snack as "severe meat for real men," and with imagery of hunting and heightened emotions of rage, Shmat Meat packaging seems to exude testosterone. Of course, this product would be conveniently available at the grocery store for the modern woodsman to acquire with less exertion.