The brand identity of Krasnogorie, a meat delicacy and sausage company, is clever for two reasons. At first glance, it looks as though it were mimicking the meat itself -- and in a way it is. But beyond that, the design also reflects the meaning behind Krasnogorie's name. Krasnogorie means "Red Mountain" and the imagery, upon closer inspection, reveals itself to be just that.
Complete with villages and other signs of life, the Krasnogorie packaging design is mesmerizing. By taking this approach, the designers share, "We are thus able to relate the packaging to the brand name and add peculiar details to the image, which speak not only of the quality of the raw material, but also of the producer’s approach." It was created by Science Agency.
Key Themes Behind This Trend
- Clever Brand Identity
- Opportunity for businesses to create brand identities that cleverly reflect the meaning behind their names.
- Visual Storytelling
- Opportunity to use packaging design as a medium for visual storytelling, connecting the product to its origin or brand values.
- Immersive Packaging Experience
- Opportunity to create packaging designs that provide an immersive and captivating experience for consumers.
Where This Applies
- Food and Beverage
- Opportunity in the food and beverage industry to utilize innovative packaging designs to enhance brand storytelling and create unique experiences for consumers.
- Graphic Design
- Opportunity for graphic design companies to explore creative ways of translating brand names and meanings into visually appealing packaging designs.
- Marketing and Advertising
- Opportunity for marketing and advertising professionals to leverage clever brand identities and visual storytelling in packaging design to enhance brand recognition and consumer engagement.
