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The Design of Krasnogorie's Packaging Has a Double Meaning

The brand identity of Krasnogorie, a meat delicacy and sausage company, is clever for two reasons. At first glance, it looks as though it were mimicking the meat itself -- and in a way it is. But beyond that, the design also reflects the meaning behind Krasnogorie's name. Krasnogorie means "Red Mountain" and the imagery, upon closer inspection, reveals itself to be just that.

Complete with villages and other signs of life, the Krasnogorie packaging design is mesmerizing. By taking this approach, the designers share, "We are thus able to relate the packaging to the brand name and add peculiar details to the image, which speak not only of the quality of the raw material, but also of the producer’s approach." It was created by Science Agency.