Nuts have transitioned from an ancient source of nutrients, to a prepackaged snack but 'All Nuts!' looks to help revive the healthiness they stand for through fresh branding and packaging.
Putting the nuts in their native form on display, the packaging and branding focuses on the process that comes before the final product: the growth. The hand-drawn artistry used throughout the branding design helps to rekindle the connection that was lost when prepackaged nuts began marketing the products in a rather utilitarian fashion.
The 'All Nuts!' branding and packaging design is the work of Antonia Skaraki and consists of bags, boxes and business cards that look to focus on the freshness and global nature of the brand.