From Upside-Down Drink Cans to Stylish Canned Goods

 - Jul 24, 2016
The top July 2016 food branding ideas embrace quirky new forms that are inspired by everything from rolls of newspaper to ice packs and lunch boxes. Beyond being simply interesting to look at, these food branding designs encourage consumers to interact with familiar products in new ways. One of the best examples of this is Orangina's new upside-down can, which forces pulp that rests on the bottom to be mixed up before opening for optimal enjoyment.

In celebration of Gay Pride Month around the world, several brands stepped up to show their support for the LGBTQ community; Absolut collaborated with a series of artists and designers for the creation of its Absolut Mix line, while Skittles did away with its rainbow of colors as a way to let the community be the sole bearers of the rainbow's colors during Pride events.