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Top 65 Food Branding Ideas in July

From Upside-Down Drink Cans to Stylish Canned Goods

— July 24, 2016 — Lifestyle
The top July 2016 food branding ideas embrace quirky new forms that are inspired by everything from rolls of newspaper to ice packs and lunch boxes. Beyond being simply interesting to look at, these food branding designs encourage consumers to interact with familiar products in new ways. One of the best examples of this is Orangina's new upside-down can, which forces pulp that rests on the bottom to be mixed up before opening for optimal enjoyment.

In celebration of Gay Pride Month around the world, several brands stepped up to show their support for the LGBTQ community; Absolut collaborated with a series of artists and designers for the creation of its Absolut Mix line, while Skittles did away with its rainbow of colors as a way to let the community be the sole bearers of the rainbow's colors during Pride events.
6.7
Score
Popularity
Activity
Freshness
65
Refugee Coffee Cups
Refugee Coffee Cups
Road to Refuge Partnered with Cafes to Spread Awareness About Refugees
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64
Latin Imagery Sangria Packaging
Latin Imagery Sangria Packaging
The Diabla Red Sangria is Emblazoned with Cultural Imagery
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63
Complementary Beer Beverages
Complementary Beer Beverages
'Clear' Asahi Beer Was Designed to Pair with Regional Japanese Dishes
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62
LGBT-Supporting Candy Initiatives
LGBT-Supporting Candy Initiatives
Skittles is Foregoing Their Rainbow to Support Pride in London
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61
Juice Bottle Invitations
Juice Bottle Invitations
This Unique Invite for the Press Announces Budapest's Renewed City Park
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60
Regional Beverage Branding
Regional Beverage Branding
Nongfu's Spring Water Packaging is Inspired by Nature
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59
Branded Disney Dumplings
Branded Disney Dumplings
These Dim Sum Rolls By Crystal Lotus are Shaped Like Cartoon Characters
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58
Ornate Wine Branding
Ornate Wine Branding
The Èr Chinese Bespoke Wine Brand Identity Embodies Opulence
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57
High-Fashion Fruit Boxes
High-Fashion Fruit Boxes
This Produce Packaging for 'GINETA' Takes Cues from Animal Fur
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56
Healthy Low-Calorie Breakfast Bars
Healthy Low-Calorie Breakfast Bars
The Corny Slim Breakfast Bars Offer Convenient Nutrition
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55
Stamped Beverage Branding
Stamped Beverage Branding
BAIMEISHENG's Yam Beverage Packaging Features Bold Typography
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54
Community-Oriented Mezcal Packaging
Community-Oriented Mezcal Packaging
'Mil nombres' Uses a Clear Glass Bottle with Minimal Labeling
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53
Topographic Wine Labels
Topographic Wine Labels
Taihing Valley's Brand Identity References Chinese Landscapes
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52
Anti-Additive Packaged Foods
Anti-Additive Packaged Foods
Panera at Home Products will Now Comply with the Brand's 'No No List'
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51
Upscale Oceanic Beer Branding
Upscale Oceanic Beer Branding
The Kelpie Brewery Bottled Beer Draws Inspiration from the Sea
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50
Lunch Tin Food Packaging
Lunch Tin Food Packaging
Bora Bora Foods' Branding Resembles Retro Lunchboxes
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49
Vibrant Beer Branding
Vibrant Beer Branding
The Prime Authentic Premium Beers Packaging is Millennial-Focused
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48
Rewarding Rapper Sodas
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
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47
Medicinal-Like Juice Labels
Medicinal-Like Juice Labels
Raw Fairies Offers Londoners One of the Purest Juice Cleanses
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46
Low-Cost Eco Cup Packaging
Low-Cost Eco Cup Packaging
The Bevel Cup Packaging Encapsulates the Angles of the Product
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45
Natural Iced Dessert Packaging
Natural Iced Dessert Packaging
The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients
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44
Cherry Blossom-Flavored Drinks
Cherry Blossom-Flavored Drinks
McDonald's Japan's Spring Menu Included a New Sakura-Flavored Drink
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43
Americana-Inspired Vodka Flavors
Americana-Inspired Vodka Flavors
SMIRNOFF Red, White & Berry Celebrates the Fourth of July
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42
Illustrated Artisan Chocolate Branding
Illustrated Artisan Chocolate Branding
These Ethical Chocolates Feature Playful Packaging
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41
Upside-Down Drink Cans
Upside-Down Drink Cans
Orangina's 'Upside-Down Can' Forces Consumers to Shake the Pulp Inside
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40
Rustic Tea Branding
Rustic Tea Branding
Dear Tea's Packaging Fuses Vintage and Contemporary Elements Seamlessly
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39
Narrative Condiment Packaging
Narrative Condiment Packaging
The Hui Shang Spice and Sauce Packaging Spotlights Fresh Ingredients
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38
Ultra-Organic Packaged Meats
Ultra-Organic Packaged Meats
The Foster Farms Organic Chicken is Antibiotic-Free and Much More
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37
Protein-Rich Dairy Snacks
Protein-Rich Dairy Snacks
The Arla Protein Cottage Cheese Snack Provides 20-Grams of Protein
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36
Ethical Meat Snack Branding
Ethical Meat Snack Branding
Simply Snackin's Grass-Fed Beef Snacks Promote Sustainability
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35
Vibrant Natural Fruit Products
Vibrant Natural Fruit Products
Le Fruit Enjoys a Rebrand Focusing on Local Preservative-Free Angle
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34
Feathered Ingredient Tea Packaging
Feathered Ingredient Tea Packaging
The Higher Living Organic Tea Packaging Plays with Ingredients
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33
Museum-Worthy Chocolates
Museum-Worthy Chocolates
This Colorful Chocolate Packaging is Inspired by the City It Came from
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32
Chromatic Sauce Jars
Chromatic Sauce Jars
These Sauces by SAUCEBAY Add Unique Flavors to Dishes
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31
Ethereal Asian Rice Branding
Ethereal Asian Rice Branding
The xiaotuanyuan Rice Packaging Features Hand-Drawn Artistry
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30
Handheld Ice Cream Blocks
Handheld Ice Cream Blocks
These Portable Ice Cream Treats Come in a Rectangular Bar Format
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29
Premium Olive Oil Branding
Premium Olive Oil Branding
Alkimia Boasts a Modern and Luxurious Packaging Design
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28
Monochromatic Juice Branding
Monochromatic Juice Branding
These Sparkling Juices are the Perfect Summer Drink
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27
Elegant Fruit Enzyme Packaging
Elegant Fruit Enzyme Packaging
This Compound Fruit Enzyme Packaging is Inspired by Nature
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26
Wrapped Oil Bottle Packaging
Wrapped Oil Bottle Packaging
The Rivōs Olive Oil Packaging Delights with a Present-Like Design
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25
Animal Personality Packaging
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
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24
Upscale Fruit Cider Branding
Upscale Fruit Cider Branding
The New Stella Artois Cidre Packaging is Artistically Fresh
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23
Meaty Landscape Branding
Meaty Landscape Branding
The Design of Krasnogorie's Packaging Has a Double Meaning
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22
Artisanal Porridge Packaging
Artisanal Porridge Packaging
The Hubbards Creamy Porridge Hot Cereals Branding is Rustic
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21
Newspaper-Wrapped Fish Packaging
Newspaper-Wrapped Fish Packaging
The Metro 'Daily Catch' Packaging Updates an Old Packaging Style
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20
Transparent Sustainability Branding
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
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19
Dairy-Themed Tea Branding
Dairy-Themed Tea Branding
The Assam Milk Tea Packaging Features Adorable Cow Mascots
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18
Pictograph Food Labels
Pictograph Food Labels
Collin's Butchers' Brand Identity is Modeled After Visual Charts
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17
Food Chain Seafood Packaging
Food Chain Seafood Packaging
The Black Bear Smoked Seafood Packaging Correlates to Nature
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16
Exotic Pie Packaging
Exotic Pie Packaging
The 7th Store Pineapple Pie Branding Features Tropical Fruit Imagery
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15
Illustrated Mineral Water Branding
Illustrated Mineral Water Branding
Nongfu Spring Mineral Water Features Fairytale-Themed Labels
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14
Abstract Vodka Packaging
Abstract Vodka Packaging
Absolut Vodka is Coming Out With a New Line of Fruity Flavors
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13
Leafy Nut Packaging
Leafy Nut Packaging
'All Nuts!' Brings Together Nuts from All Around the World
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12
Decadent Coffee Branding
Decadent Coffee Branding
This Monochromatic Packaging Was Inspired by The Roasting Process
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11
Ice Pack-Shaped Bottles
Ice Pack-Shaped Bottles
The Jägermeister 'Coolpack' Helps Consumers Drink from a Chilled Bottle
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10
Personified Milkshake Cups
Personified Milkshake Cups
These Quirky Milkshake Cups Play Up a Drink's Color
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9
Temperature-Regulating Beer Boxes
Temperature-Regulating Beer Boxes
The New Sol Packaging Doubles as an Insulated Cooler
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8
Pride-Celebrating Alcohol Bottles
Pride-Celebrating Alcohol Bottles
The Absolut Mix Line Is a Collaboration Between Artists
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7
Musically Enhanced Wines
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
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6
Chinese Folktale Tea Packaging
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
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5
Understated Pastry Branding
Understated Pastry Branding
The Time Cake Packaging Concept Embodies Subtle Elegance
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4
Cartoonish Pizza Boxes
Cartoonish Pizza Boxes
This Pizza Box Design Shows Off an Animated Korean Mascot
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3
Stylish Canned Goods
Stylish Canned Goods
The Black Bear Packaging is a Huge Departure from Similar Brand Designs
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2
Modular Egg Packaging
Modular Egg Packaging
The Sunrise Valley Egg Packing Uses Recyclable Paper and is Customizable
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1
Cartoon-Themed Dessert Branding
Cartoon-Themed Dessert Branding
The Disney Moon Cake Packaging Fuses Fun and Sophisticated Accents
<