Road to Refuge Partnered with Cafes to Spread Awareness About Refugees
Laura McQuarrie — June 30, 2016 — Marketing
References: roadtorefuge & broadsheet.au
As part of a week-long initiative for Refugee Week in June, Road to Refuge teamed up with cafes across Melbourne in order to spread awareness.
Takeaway coffee cups at cafes were printed with #CoffeeWithLayla, which represents a fictive asylum seeker. The campaign urges coffee drinkers to put themselves in the shoes of a refugee and share images to social media of themselves sharing a #CoffeeWithLayla.
While this is an issue that's frequently covered on the news, adding a stamp to coffee a cup is a way of intervening in a person's daily routine and getting them to think about their day slightly differently, especially in comparison to others who are not so fortunate around the world.
Takeaway coffee cups at cafes were printed with #CoffeeWithLayla, which represents a fictive asylum seeker. The campaign urges coffee drinkers to put themselves in the shoes of a refugee and share images to social media of themselves sharing a #CoffeeWithLayla.
While this is an issue that's frequently covered on the news, adding a stamp to coffee a cup is a way of intervening in a person's daily routine and getting them to think about their day slightly differently, especially in comparison to others who are not so fortunate around the world.
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