KIND Launches Limited Edition Bars in Support of CHOOSE LOVE
Grace Mahas — August 9, 2022 — Marketing
References: kindsnacks
KIND, the popular healthy snack bar brand, recently launched limited-edition new bars in support of the charity CHOOSE LOVE. CHOOSE LOVE is an organization that offers support to refugees and displaced people across the globe. The new collaboration marks the fifth year the snack brand has teamed up with talented Iranian artist Majid Adin, to design a new pack in support of the charity.
The new aesthetic is centered around kindness and bringing people together, and has been created for three of KIND’s core bar variants; Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, and Maple Pecan Almond.
Josie Naughton, Co-Founder and CEO of Choose Love says, “For the last 5 years KIND has supported CHOOSE LOVE and our mission in the most incredible way. They have now taken this support to the next level, and we couldn’t be more excited to see the KIND X CHOOSE LOVE limited edition bars across the UK."
The new aesthetic is centered around kindness and bringing people together, and has been created for three of KIND’s core bar variants; Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, and Maple Pecan Almond.
Josie Naughton, Co-Founder and CEO of Choose Love says, “For the last 5 years KIND has supported CHOOSE LOVE and our mission in the most incredible way. They have now taken this support to the next level, and we couldn’t be more excited to see the KIND X CHOOSE LOVE limited edition bars across the UK."
Trend Themes
1. Charitable Collaboration - Brands can partner with charities to create limited edition products that support a good cause, creating goodwill and brand loyalty among consumers.
2. Socially Conscious Marketing - Incorporating a social cause into a brand’s marketing strategy can generate positive buzz and attract socially conscious consumers.
3. Artistic Branding - Collaborating with artists can result in unique and visually appealing packaging that sets a brand apart from competitors.
Industry Implications
1. Snack Foods - Snack food companies can collaborate with charities and artists to create limited edition products that support a good cause and attract socially conscious consumers.
2. Charitable Organizations - Charities can partner with brands to create mutually beneficial collaborations that raise awareness and funds for their cause, while also generating positive publicity for the brand.
3. Art and Design - Artists can partner with brands to create visually appealing designs for product packaging, generating exposure for their work while also providing a unique branding opportunity for the brand.
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