There are already dozens of kinds of portable ice cream treats on the market that take the form of cones and sandwiches, but these ones are frozen in a solid block format.
For the summer months of the year, Muse Chocolate Concept decided to expand with a collection of vibrant ice cream packaging created by Spain's Mô Kalache Design. Unlike many ice cream desserts, these ones are pressed into rectangular bar forms and are served up in box-shaped containers. For on-the-go eating, the single-serve treats can be removed from their protective foil wrapping and enjoyed in a convenient handheld format.
The color scheme of each vibrantly patterned packaging design matches the corresponding ice cream flavor inside, offering a more upscale branding treatment than most grocery store frozen desserts are given.
What's Driving This Trend
- Portable Ice Cream Treats
- Disruptive innovation opportunity: Develop unique packaging designs and flavors to stand out in the market of portable ice cream treats.
- Rectangular Bar Format
- Disruptive innovation opportunity: Experiment with different shapes and forms of ice cream treats to create a more unique and convenient eating experience.
- Vibrant Packaging Design
- Disruptive innovation opportunity: Combine bold and vibrant packaging designs with corresponding flavors to create a more visually appealing and premium branding for ice cream desserts.
Who This Affects Most
- Frozen Desserts
- Disruptive innovation opportunity: Explore alternative forms and packaging for frozen desserts to attract customers looking for more convenient and unique treats.
- Food Packaging
- Disruptive innovation opportunity: Develop innovative packaging solutions for food products that enhance the consumer experience and differentiate from traditional packaging designs.
- Branding and Packaging Design
- Disruptive innovation opportunity: Merge creative packaging design with branding strategies to create a more distinctive and memorable product identity in the frozen desserts market.
