Nongfu's spring water packaging draws inspiration from nature and references wildlife as well as the changing seasons in a year. Each of the brand's signature bottles boasts a different illustration with eight designs in total -- half referencing botany and the other inspired by wild animals.
Conceived by UK-based creative studio Horse, these elegant bottles are adorned with eye-catching motifs like deer and mountain lions along with pinecones and snowflakes that are synonymous with autumn and winter months.
Teaming up with artist Natasha Searston, creative agency Horse creates nature-themed spring water packaging that is also reflective of Nongfu's brand history and the origins of its product. The brand's water is sourced from Changbai Mountain's Moya Spring, a region that serves as the inspiration behind each of its chosen flora and fauna symbols.