For its new vodka line that consists largely of fruity flavors, Absolut Vodka employed Amore Brand Identity Studios to develop the new brand strategy and packaging.
The line features several fruity flavors and comes with gift packages as well. With flavors like raspberry, pear, acai, vanilla, peach, mango and 'Ruby Red,' the design company wanted to create packaging that aesthetically matched the chosen flavors of vodka. As a result, it created abstract patterns and shapes that make the packaging look uniquely artistic, all of which are featured against an elegant black backdrop.
By going for a more artistic look for its chosen packaging, Absolut has once again shown that it continues to adapt to the creativity and originality that consumers hold so dear.