The Kelpie Brewery bottle beer branding is the design work of student Karl Bewick and helps to enhance the perception of traditional Scottish beer. Being that a Kelpie is a mythological Scottish waterhorse, Bewick took this notion into account when designing the packaging and branding in order to convey a correlation to the sea.
Including such options as the Whirlpool Black Stout, the Dark Depths IPA and the High Tide Golden Ale, the Kelpie Brewery bottled beer packaging is an upscale ode to the sea.
Drinking culture has changed a great deal over the past decade or so with traditional libations such as beer and liquor becoming a less popular options amongst segments such as Millennials. The need for adaptation in the alcohol industry is becoming more apparent as consumers seek to be wowed with regard to packaging, branding and product.