By the end of 2016, Panera at Home products from the Panera Bread Co. will no longer feature any ingredients that are on the brand's 'No No List.'
Originally an initiative to make the brand's fresh products more applicable, the shift to remove the ingredients from the Panera at Home products marks the brand's response to the clean eating movement.
The Panera at Home products will feature no artificial sweeteners, artificial flavors, additives, artificial preservatives and even colors from artificial sources.
Speaking on the shift to remove the 'No No List' ingredients from the Panera at Home products, Director of Wellness and Food Policy at Panera Breads Sara Burnett said, "Much of the work that we’ve done to simplify recipes in our bakery-cafes has set a standard for Panera at Home products... Where necessary, we’ve relied on natural preservatives -- such as rosemary extract -- to do the job.
Key Themes Behind This Trend
- Clean Eating Movement
- Opportunity for food companies to remove artificial ingredients from their products to cater to consumers seeking clean, natural options.
- Natural Preservatives
- Growing demand for natural alternatives to artificial preservatives presents opportunities for companies to develop and market products with ingredients like rosemary extract.
- Ingredient Transparency
- Consumers are increasingly concerned about the ingredients in their food, creating an opportunity for companies to provide transparent labeling and meet this demand.
Where This Applies
- Food and Beverage
- Food companies can capitalize on the clean eating movement and ingredient transparency by offering natural, additive-free products.
- Health and Wellness
- As more consumers prioritize clean eating, there is an opportunity for wellness brands to offer products and services that support a healthy lifestyle.
- Natural and Organic
- The trend towards clean eating and ingredient transparency aligns with the natural and organic industry, creating potential for growth in this sector.
