Nongfu's mineral water branding draws inspiration from old world fables and fairytales and is conceived by the UK-based design agency Horse. Collaborating with Horse's creative team and illustrator Brett Ryder, the Chinese spring mineral water distributor opts for packaging that is both playful and eye-catching.
Featuring various woodland scenes that are far from ordinary, each of Nongfu's bottle labels brings a different fairytale theme to life. While certain labels feature a frog who sports a tuxedo jacket and butterfly wings, others depict suited bears who stand under a tree bearing fresh fish.
These and other whimsicial illustrations adorn each Nongfu water bottle, appealing to a young demographic of art fans. This mineral water branding blends a functional bottles design with mystical art work that consumers of all ages will appreciate.