Collin's Butchers' brand identity is inspired by visual pictograph charts that present data through simple illustrations and recognizable symbols. The food company's sausage packaging is conceived by Ireland-based graphic designer Carol McGovern who opts for a mix of eye-catching illustrations and simple text.
The result is Venison and Toulouse sausage packaging that is both attention-grabbing and informative. In addition to spotlighting Collin's Butcher's logo, general nutrition facts and freshness stamps that promote its ethical values, this branding also features illustrations of key ingredients.
While the company's Venison sausage packaging boasts pictograph-inspired symbols of its thyme, red onion and parsley additives, its Toulouse flavor is accented with garlic, herb and red wine drawings. Promoting its products with simple and familiar symbols, this food brand targets design-conscious consumers and makes use of pictograph templates in a unique way.
What's Driving This Trend
- Pictograph-based Packaging
- Food packaging and brand identity inspired by visual pictograph charts present opportunities to visually communicate information about a product to design-conscious consumers.
- Simple and Familiar Symbols
- Using simple and familiar symbols to convey information on food products opens up opportunities for disrupting traditional labeling practices and targeting visually-influenced consumers.
- Ethical Values in Branding
- Incorporating ethical values into branding, such as freshness stamps, provides an innovative opportunity to differentiate products and appeal to informed and conscious consumers.
Who This Affects Most
- Food and Beverage
- The use of innovative visual pictograph charts in food packaging provides opportunities for companies to create value and differentiate themselves in the market.
- Graphic Design
- Pictograph-inspired branding and packaging presents an opportunity for graphic designers to create unique and distinctive visual identities for food-related companies.
- Consumer Goods
- Incorporating ethical values and visually-influenced designs in brand identity and packaging holds promise for disrupting the traditional consumer goods industry and creating new market opportunities.
