Assam Milk Tea's brand identity is the work of Greece-based mousegraphics design studio. Created for a Chinese audience and client Uni, this beverage is playfully packaged, appealing to young consumers with an appreciation for bold visuals.
Consisting of two flavors -- packaged in white and pale turquoise bottles -- the Assam Milk Tea range is also accented with teabag-shaped labels that bear the face of an animated and abstract cow mascot.
While tea and milk have been a beloved combination for centuries, this hybrid beverage product makes the concoction more accessible for those on the go. The brand's playful packaging is reminiscent of retro milk bottles while its cow mascots are designed to appeal to kids.
Key Themes Behind This Trend
- Adorable Mascot Packaging
- Brands can appeal to young consumers by incorporating playful and fun designs, such as animal mascots, into their packaging.
- Hybrid Beverage Products
- Innovation opportunities exist in creating and marketing new beverage products, such as combining traditional tea and milk flavors, to meet the changing demands of consumers.
- Convenience-driven Product Design
- Designing packaging and labeling for on-the-go consumption can meet the needs of busy consumers and provide a disruptive advantage for brands in the beverage industry.
Where This Applies
- Beverage Packaging
- The design and manufacturing of beverage packaging can incorporate new visual trends and playful elements to appeal to young consumers.
- Tea Industry
- The tea industry can innovate by creating hybrid drinks that combine traditional tea and milk flavors in convenient and accessible forms.
- Dairy Industry
- The dairy industry can collaborate with other industries to create new hybrid products that meet the changing needs of modern consumers.
