Assam Milk Tea's brand identity is the work of Greece-based mousegraphics design studio. Created for a Chinese audience and client Uni, this beverage is playfully packaged, appealing to young consumers with an appreciation for bold visuals.
Consisting of two flavors -- packaged in white and pale turquoise bottles -- the Assam Milk Tea range is also accented with teabag-shaped labels that bear the face of an animated and abstract cow mascot.
While tea and milk have been a beloved combination for centuries, this hybrid beverage product makes the concoction more accessible for those on the go. The brand's playful packaging is reminiscent of retro milk bottles while its cow mascots are designed to appeal to kids.