Bora Bora Foods' brand identity is the work of the Aurea Design team. Based in China, the family-owned food brand has been a distributor of artisanal teas and snacks for over 80 years. Referencing the aesthetic of historic Chinese packaging, Aurea Design creates a collection of colorful tins that are reminiscent of retro lunch boxes and decorative containers.
Whether housing teas, soups or other Bora Bora Foods essentials, these tins range from lunchbox-shaped containers to compact tins. Varying in size, shape and color scheme, the tins embody an old world aesthetic and stay true to the brand's family-focused values. A household name among many living in China, Bora Bora Foods reinvents its image with contemporary tin packaging that is an homage to the company's past successes and longevity.
Lunch Tin Food Packaging
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Bora Bora Foods' Branding Resembles Retro Lunchboxes
- By: Jana PijakJun 8, 2016