The Ju-Ice Ice Cream Fruit Sorbet packaging is focused on conveying the natural ingredients within to the consumer in order to identify how it is a delicious hybrid dessert to enjoy.
A conceptual product created by the VOZDUH advertising agency, Ju-Ice consists of milke ice cream that has been infused with real fruit to make it a dessert that borders between two different frozen treats. The branding effort includes scoops of the frozen dessert with slices of the corresponding fruit coming out of it to correlate the natural ingredients used to create the treat.
The Ju-Ice Ice Cream Fruit Sorbet was developed for the ice cream factory MARKA in Russia to identify a way to help offer consumers a healthier alternative to ice cream that's equally as delicious.
Key Themes Behind This Trend
- Natural Dessert Alternatives
- Opportunity to create new natural and healthier dessert options for consumers using unexpected ingredients.
- Fruit-infused Ice Cream
- Opportunity to experiment with unexpected fruit combinations in ice cream or sorbet creations.
- Transparent Packaging
- Opportunity to utilize transparent packaging to showcase natural ingredients and increase consumer appeal.
Where This Applies
- Food Packaging
- Opportunity for food packaging companies to create transparent packaging that highlights natural ingredients.
- Dessert Industry
- Opportunity for competitors in the dessert industry to experiment with fruit infused ice cream or sorbet flavors.
- Advertising Industry
- Opportunity for advertising agencies to help brands showcase natural ingredients and create healthier dessert alternatives.
