The design agency Unidea Bank created an elegant packaging design for a Chinese fruit enzyme beverage called 'Wild Fruit Taihang Shan.' Influenced by childhood memories and elements of nature, the packaging conveys the natural qualities of the drink inside.
The packaging for the fruit enzyme beverage is inspired by a return to pure and natural ingredients harvested directly from the earth. The bottle conveys this message with the use of a stark white bottle decorated with navy blue graphics. The illustrations on the bottle are nothing more than simple outline of fruit, which is meant to give the label a rustic charm that is characteristic of a previous era. The use of an older style of bottle also helps to underscore the drink's rustic qualities.
The charming fruit enzyme packaging demonstrates how simple designs and vintage bottle shapes can be used to convey a product's connection to an earlier time.
What Makes This Trend Stand Out
- Natural Ingredient Packaging
- Opportunity to create attractive, simplistic, and rustic packaging designs that convey the use of pure and natural ingredients.
- Vintage Bottle Trend
- Opportunity to use older style bottle shapes to convey a product's connection to a previous era and emphasize its rustic qualities.
- Simplicity in Design
- Opportunity to use simple design elements and graphics to convey a product's natural and pure qualities.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to use natural and vintage packaging designs to promote their product's qualities and connection to the earth.
- Beauty and Personal Care
- Opportunity for beauty and personal care companies to use natural and simplistic packaging designs to promote their use of pure and natural ingredients.
- Retail
- Opportunity for retail stores to use vintage packaging as a marketing tool to enhance the customer's purchasing experience.
