Looking to upscale and rebrand the fruit ciders available from the beer brand, the Stella Artois Cidre packaging refresh is set to consist of bottles and cans with crisp imagery.
The Stella Artois Cidre packaging looks to solidify the lineup of libations as being premium in nature and more upscale than the other ciders on the market. The various fruit ciders from Stella Artois -- including apple, peach, pear, raspberry and elderflower -- will receive the new packaging overhaul.
To coincide with the Stella Artois Cidre packaging redesign, the brand is starting a competition that will run until August 28th that gives consumers the chance to win an adventure courtesy of the brand.
With cider becoming the libation of choice for many younger consumers, the new Stella Artois Cidre packaging looks to speak to consumers through imagery and quality.