Designed by Rodrigo Chiaparini and Mari Silva, the 'Meelk' whole goat milk packaging is crafted with the animal in mind to help correlate the product to the real thing. Just as a goat's call would sound rather drawn out, the 'Meelk' packaging conveys this using a flowing cursive font that spreads from one side of the packaging, to the other.
The 'Meelk' whole goat milk packaging concept consists of three different flavor variations including chocolate, strawberry and original with brown, pink and blue colors, accordingly. Each bottle is lovingly designed to be simple in design yet playful in font to keep the packaging as wholesome as possible. The incorporation of handwriting could help to aid as a visual cue for consumers to correlate the product with being homemade and simple to convey a certain sense of rusticity.
Key Themes Behind This Trend
- Animal-inspired Packaging
- Opportunity for brands to utilize animal-inspired packaging designs to create a connection with consumers.
- Playful Fonts
- Incorporating playful and flowing cursive fonts in packaging designs to evoke a sense of whimsy and appeal to consumers.
- Simplistic Design
- Creating packaging designs that are simple and minimalistic to convey a sense of authenticity and rusticity.
Where This Applies
- Dairy Products
- Dairy product brands can adopt animal-inspired packaging and playful fonts to differentiate their products in the market.
- Confectionery
- Chocolate and strawberry-flavored confectionery brands can explore animal-inspired packaging designs to enhance the appeal of their products to consumers.
- Handmade/home-cooked Products
- Handmade and home-cooked product brands can use simplistic packaging designs with playful fonts to emphasize the homemade and simple nature of their offerings.
