Oikos, the beloved yogurt brand, recently debuted a refreshed packaging designing for its blended greek yogurt packs. The redesign comes as more yogurt alternatives hit the market, calling for ways to make the brand's yogurt stand apart from competitors. The brand worked alongside Breadwood&Co to create engaging and eye-catching packaging appropriate for the Oikos' target market. The new design boasts a contemporary and minimalistic aesthetic that will appeal to modern shoppers.
“It was a huge effort to reinvent an entirely different Greek yogurt experience,” said Fe Amarante, senior creative director and head of brand design and brand elevation at Danone North America. “It was a pretty flat category in yogurt, and there was a lot of sameness around the experience.”
Image Credit: Danone