Oikos, the beloved yogurt brand, recently debuted a refreshed packaging designing for its blended greek yogurt packs. The redesign comes as more yogurt alternatives hit the market, calling for ways to make the brand's yogurt stand apart from competitors. The brand worked alongside Breadwood&Co to create engaging and eye-catching packaging appropriate for the Oikos' target market. The new design boasts a contemporary and minimalistic aesthetic that will appeal to modern shoppers.
“It was a huge effort to reinvent an entirely different Greek yogurt experience,” said Fe Amarante, senior creative director and head of brand design and brand elevation at Danone North America. “It was a pretty flat category in yogurt, and there was a lot of sameness around the experience.”
Image Credit: Danone
Key Themes Behind This Trend
- Minimalistic Packaging Design
- Minimalistic packaging design is becoming a trend as brands look for ways to stand apart in crowded markets.
- Product Refreshes
- Product refreshes are a trend as more alternatives are entering the market and brands need to continuously innovate to meet consumer needs.
- Collaborative Designing
- Collaborative designing will become more popular as brands seek outside expertise to create an engaging and eye-catching packaging that resonates with their target market.
Where This Applies
- Food Packaging
- The food packaging industry has an opportunity to create more engaging and eye-catching packaging designs that address modern shoppers' needs.
- Yogurt Industry
- The yogurt industry has an opportunity to differentiate itself by refreshing their products and packaging in response to the growing number of alternatives available to consumers.
- Design Consulting
- The design consulting industry could benefit from increased collaboration with brands looking to create engaging packaging designs that resonate with their target market.
