Thinking about Spanish culture will likely bring about notions of Flamenco dancers and fighting bulls, which are two images that are put front and center on the Diabla Red Sangria packaging.
Bright, vibrant and full of life, the sangria packaging features a female Flamenco dancer with tattoos on her body and sangria fruits in her hair. The bull is adorned in roses and features a fighting stance as it graces the opposite side of the can.
Designed by Hired Guns Creative, the Diabla Red Sangria can packaging features a hot color aesthetic that draws to mind evenings on a patio or at the beach. It plays up the imagery of Spanish culture to help identify that this is a traditional sangria with a twist.