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This Monochromatic Packaging Was Inspired by The Roasting Process

 - Jun 21, 2016
References: & thedieline
Inspired by circular products and processes, the monochromatic packaging on Giorgio Pagani's decadent coffee is simple and classic.

The coffee packaging is inspired by the circular movement that coffee beans make while in the process of roasting. Additionally, the writing, logo and shape of the coffee all also take the form of a circle. The brown color used for the packaging is as rich as that seen on real coffee beans and minimal text is displayed in muted pops of copper colors. Everything about this packaging relates to cylinders and circles which create a theme that is quirky without being kitschy.

This beautiful monochromatic packaging perfectly represents the aesthetic and feel that the brand is aiming for -- high quality coffee that is both decadent and traditional.