As much as consumers are concerned with the lifespan of a product as well as getting more bang for their buck, when it comes to food these days, options like Le Fruit are fast becoming the norm. Le Fruit focuses on a locally made, preservative free angle that health-conscious individuals will vastly appreciate.
The newly redesigned branding of Le Fruit embraces this angle. Through the use of a vibrant colors and icon system derived from the tropical fruits and plants of the Mekong Delta, design agency Rice Creative was able to allude to the story behind the Vietnamese brand. The finishing touch of Le Fruit's packaging design is the juicy hand-drawn script as its logo.