Revl Fruits is Boldly Redefining the Premium Juice Category
Laura McQuarrie — January 22, 2024 — Lifestyle
References: revlfruits & finance.yahoo
Revl Fruits is introducing itself to the world as a juice brand that's on a mission to fill the "joy gap" in the premium juice market and avoid having consumers compromise on value or taste. Notably, Revl Fruits juices have at least 25% less sugar compared to the leading brand of 100% juice. What's more, these vibrant, 100% fruit juices are free from added sugar and GMO ingredients, and they're ready to be enjoyed at any time of the day or night, on their own or potentially even spiked to create refreshing hard juice cocktails for adults.
Boldly Cran, Tart Cherry, Berry Wild (with superfruits cranberry, pomegranate and açaí) and Truly Tropical (pineapple-mango) are the four premium varieties that Revl Fruits is introducing first.
Boldly Cran, Tart Cherry, Berry Wild (with superfruits cranberry, pomegranate and açaí) and Truly Tropical (pineapple-mango) are the four premium varieties that Revl Fruits is introducing first.
Trend Themes
1. Premium Juice Market - The premium juice market is seeing a redefinition as brands like Revl Fruits aim to fill the 'joy gap' without compromising on value or taste.
2. Low-sugar Juice Options - Revl Fruits' juices that contain at least 25% less sugar than the leading brand are disrupting the juice industry by offering healthier choices without sacrificing flavor.
3. Hard Juice Cocktails - Revl Fruits' fruit juices provide an opportunity for adults to enjoy refreshing hard juice cocktails by simply adding a spike of their choice.
Industry Implications
1. Beverage Industry - The beverage industry is being impacted by the emergence of brands like Revl Fruits that are redefining the premium juice category and offering healthier options.
2. Health and Wellness Industry - Revl Fruits' low-sugar juices tap into the growing health and wellness industry by providing consumers with healthier juice options that are still enjoyable and flavorful.
3. Alcohol Industry - The alcohol industry has an opportunity to innovate by incorporating Revl Fruits' fruit juices into novel hard juice cocktails that cater to adult consumers seeking refreshing and unique beverages.
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