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Craveable Fruit Bars

Pure Organic's Clean Fruit Bars Show Off a Playful New Brand Identity

— May 11, 2021 — Marketing
Pure Organic's clean fruit bars made with juices and purees promise to be even more irresistible than ever thanks to a refreshed look that includes a winking logo with a rainbow smile. The snacks offered in flavors like Raspberry Lemonade, Pineapple Passionfruit and Strawberry Banana are free from preservatives, artificial flavors and synthetic colors, and the new identity stands out thanks to its cleverness, bold colors and fresh perspective.

The better-for-you fruit bars offer a more modern take on old-school fruit snacks and they specifically appeal to consumers who want great taste yet are unwilling to compromise when it comes to ingredients.

To help children get access to meals, Pure Organic is donating $5,000 to No Kid Hungry to celebrate the fresh new look for the brand unveiled this spring.
Trend Themes
1. Playful Branding - Opportunity for companies to refresh their branding by incorporating playful designs and bright colors to appeal to modern consumers.
2. Clean Labels - Opportunity for companies to create products with simple, recognizable ingredients to cater to consumers who prioritize health and wellness.
3. Donation Marketing - Opportunity for companies to donate to charities aligned with brand values to strengthen consumer loyalty and attract like-minded customers.
Industry Implications
1. Snack Industry - Companies in the snack industry can consider creating fruit snacks with simple ingredients and playful branding to appeal to health-conscious consumers.
2. Food and Beverage Industry - Opportunity for companies in the food and beverage industry to focus on delivering clean labels and catering to consumers who prioritize health and wellness.
3. Charity Industry - Charities can seek out corporate partnerships and donation opportunities with brands to increase visibility and funding for their causes.
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