That's it. Organic Fruit Crunchables Come in Two Flavors
Michael Hemsworth — April 11, 2025 — Lifestyle
References: thatsitfruit & snackandbakery
That's it. Organic Fruit Crunchables are the latest clean label snack product from the fruit snack brand that's crafted with a crispy, crunchy texture in the spotlight. The product is crafted with. just one to two ingredients with 100% real whole fruit with no added sugars, juices, purees, concentrates, artificial flavors, colors or dyes in the mix. The snack comes in Apple + Strawberry Crisps and Apple + Cinnamon Crisps favors that are suited for kids aged two and up.
President Katie Eshuys spoke on the That's it. Organic Fruit Crunchables saying, "Today’s modern parents are looking for clean, simple ingredients they can trust. We’re proud to launch Organic Fruit Crunchables in partnership with Walmart, who shares our commitment to making better choices more accessible for families everywhere. Together, we set out to create something that meets those needs without compromising on taste, convenience, or nutrition.”
Image Credit: That's it.
President Katie Eshuys spoke on the That's it. Organic Fruit Crunchables saying, "Today’s modern parents are looking for clean, simple ingredients they can trust. We’re proud to launch Organic Fruit Crunchables in partnership with Walmart, who shares our commitment to making better choices more accessible for families everywhere. Together, we set out to create something that meets those needs without compromising on taste, convenience, or nutrition.”
Image Credit: That's it.
Trend Themes
1. Clean-label Snacking - With a focus on minimal ingredients and transparency, clean-label snacking addresses parents' demand for healthy, trustworthy options for their children.
2. Crispy Fruit Innovation - Innovative snack forms like Organic Fruit Crunchables demonstrate a trend towards creating unique textures in fruit-based products to enhance the snacking experience.
3. Minimalist Ingredients - The rising preference for snacks with one or two ingredients highlights a trend towards simplicity, reflecting consumers' desire for straightforward, natural foods.
Industry Implications
1. Organic Food - The organic food industry benefits from products like Organic Fruit Crunchables, which appeal to health-conscious parents seeking chemical-free snacks for their children.
2. Children's Snacks - Children's snack brands are innovating with products that cater to modern parents' demands for nutritious, flavorful, and safe snacking options for young kids.
3. Retail Partnership - Partnerships with major retailers like Walmart underscore the potential for expanding the accessibility and reach of health-focused food products in mainstream markets.
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