This colorful chocolate packaging was made in a partnership between the chocolate brand Marou and the National Gallery Singapore.
The museum features and celebrates modern South East Asian artwork and together with Marou it wanted to "co-brand a range of chocolate bars" for the museum's store. Marou first established icons and flavors for the packaging that each represent the "historic, modern or transcendent" themes that can be seen in the museum. Then the creators decided to continue the theme of the museum and decided to represent a traditional Vietnamese print-making technique entitled Đông Hồ. This is a handmade process in which paper is made from bark, a shiny tint is added with crushed oyster shells and ink is derived from various plants. The ink is then stamped onto the packaging with handmade stamps.
This unique process created colorful chocolate packaging that is as historic as it is innovative.
What's Driving This Trend
- Art-inspired Packaging
- Using artwork and cultural themes to design packaging for products is a trend that creates a unique and visually appealing brand identity.
- Collaborative Branding
- Partnerships between brands and cultural institutions can result in co-branded products that attract new audiences and create a sense of exclusivity.
- Reviving Traditional Techniques
- Incorporating traditional craftsmanship techniques into modern packaging design can add a sense of nostalgia and authenticity to a product.
Who This Affects Most
- Food and Beverage
- Innovative packaging designs in the food and beverage industry can capture consumer attention and enhance the overall product experience.
- Art and Culture
- Collaborations between brands and cultural institutions offer opportunities for both industries to reach new markets and engage with consumers in creative ways.
- Craft and Design
- Using traditional techniques and artisanal processes in packaging design can create opportunities for craft-focused industries to showcase their skills and preserve cultural heritage.
