Jolly Ranchers Gummies is one brand that is embracing the vibrant, edgy world of street art by introducing new, limited-edition packaging that celebrates colorful, bold aesthetics and pays homage to the influential cultural impact of street art.
These new packs of gummies share a mix of flavors like green apple, blue raspberry, cherry, grape and watermelon that are as big on color, flavor and fun as the packaging conveys.
The limited-edition packs were created in collaboration with local artists Danielle Mastrion from New York, Joe Starkweather from Miami and Evan Farrell (KidWiseman) from Los Angeles. Additionally, the brand will be unveiling large-scale murals in each of the artists' cities to bring the expressive art on the packaging to life.
What's Driving This Trend
- Street-art Branding
- Street-art style branding can help products to stand out and engage consumers with eclectic designs.
- Limited Edition Packaging
- Limited edition packaging can create hype and exclusivity for products.
- Collaborating with Local Artists
- Collaborating with local artists can add authenticity and diversity to product branding.
Who This Affects Most
- Confectionery
- Street-art style branding can help confectionery producers to make their products more attractive to younger generations.
- Packaging
- Limited edition packaging can be adopted by packaging companies to provide more unique solutions that help brands stand out from their competitors.
- Art and Design
- Collaborating with brands can provide artists with more opportunities to showcas`e their work while also increasing brand visibility and credibility.
