What is the trend of ingredient-based packaging?

Opportunity for brands to create packaging that visually represents the ingredients used in their product.

What is the trend of playful branding?

Chance for businesses to incorporate playful and eye-catching elements into their branding strategies.

What is the trend of sensory packaging?

Potential for packaging designs that stimulate multiple senses and provide consumers with a preview of the product experience.

What are the implications for the food and beverage industry?

Food and beverage brands can explore creative packaging designs that showcase their ingredients in a visually appealing way.

What are the implications for the retail industry?

Retailers can leverage playful branding strategies to attract and engage customers in an increasingly competitive market.

What are the implications for the branding and design industry?

Branding and design agencies have the opportunity to help brands create sensory packaging that stands out and captures consumer attention.

Feathered Ingredient Tea Packaging : organic tea

Feathered Ingredient Tea Packaging

The Higher Living Organic Tea Packaging Plays with Ingredients

Michael Hemsworth — June 10, 2016 — Marketing

References: higherlivingherbs & bpando.org

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Designed by the B&B Studio, the Higher Living Organic Tea packaging puts a certain level of playfulness on display to catch the eye of consumers. Utilizing the imagery of a bird as the mascot, the Higher Living tea branding sees the birds with feathers and wings that are made of the tea ingredients within. This includes a lemon wedge, a slice of coconut and green tea leaves, amongst others.

The Higher Living Organic Tea packaging is a branding refresh that was done to help the brand stay relevant in the constantly changing retail market. The various motifs used throughout help the packaging to be a sweet way for the brand to let consumers know what they're in for before even brewing.

Trend Themes

Ingredient-based Packaging — Opportunity for brands to create packaging that visually represents the ingredients used in their product.
Playful Branding — Chance for businesses to incorporate playful and eye-catching elements into their branding strategies.
Sensory Packaging — Potential for packaging designs that stimulate multiple senses and provide consumers with a preview of the product experience.

Industry Implications

Food and Beverage — Food and beverage brands can explore creative packaging designs that showcase their ingredients in a visually appealing way.
Retail — Retailers can leverage playful branding strategies to attract and engage customers in an increasingly competitive market.
Branding and Design — Branding and design agencies have the opportunity to help brands create sensory packaging that stands out and captures consumer attention.

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