Designed by the B&B Studio, the Higher Living Organic Tea packaging puts a certain level of playfulness on display to catch the eye of consumers. Utilizing the imagery of a bird as the mascot, the Higher Living tea branding sees the birds with feathers and wings that are made of the tea ingredients within. This includes a lemon wedge, a slice of coconut and green tea leaves, amongst others.
The Higher Living Organic Tea packaging is a branding refresh that was done to help the brand stay relevant in the constantly changing retail market. The various motifs used throughout help the packaging to be a sweet way for the brand to let consumers know what they're in for before even brewing.
Key Themes Behind This Trend
- Ingredient-based Packaging
- Opportunity for brands to create packaging that visually represents the ingredients used in their product.
- Playful Branding
- Chance for businesses to incorporate playful and eye-catching elements into their branding strategies.
- Sensory Packaging
- Potential for packaging designs that stimulate multiple senses and provide consumers with a preview of the product experience.
Where This Applies
- Food and Beverage
- Food and beverage brands can explore creative packaging designs that showcase their ingredients in a visually appealing way.
- Retail
- Retailers can leverage playful branding strategies to attract and engage customers in an increasingly competitive market.
- Branding and Design
- Branding and design agencies have the opportunity to help brands create sensory packaging that stands out and captures consumer attention.
