Following an advertising campaign last year that saw the faces and lyrics of Drake, The Notorious B.I.G. and Nas appear on cans of Sprite soda, the brand is now featuring 16 lyrics from three new rappers on its packaging.
Cans will include lyrics from Missy Elliott, Tupac and J. Cole -- along with cartoon renditions of their faces. This will mark the second of the company's 'Obey Your Verse' campaign. Consumers are encouraged to take photos of themselves along with the Sprite soda cans in order to increase awareness for the brand. Once they have taken pictures of their favorite lyrics and rapper, consumers can submit them to the brand's website and have a chance at winning a prize. The rewards range from high priced concert tickets to signed merchandise and collectibles from the artists themselves.