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16 Rewarding Social Media Innovations

From Fast Food Social Apps to Branded T-Shirt Challenges

— December 20, 2016 — Social Media
These rewarding social media innovations range from branded t-shirt challenges to fan-crafted pizza contests. While Oasis promised a Twitter fan a two month supply of its product if they wore a branded tee for an entire month, MOD Pizza allowed foodies to create a signature new flavor, with the winning recipe added to its menu.

Other standouts to take note of include KFC's 'Friendship Bucket Test' campaign which chronicled how well friends knew one another while encouraging fan-made videos and social media shares with the same theme. Additional loyalty examples include Toyota's signature Lollapalooza Snapchat filter which was used to invite 50,000 concert goers to a secret show at the popular music festival.

These rewarding social media innovations are targeting younger audiences in a way that is authentic and instant, making them a smart marketing move for brands looking to foster relationships with Gen Z and Millennials.
6.2
Score
Popularity
Activity
Freshness
16
Social Check-In Reward Systems
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
<
15
Passport-Locating Challenges
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
<
14
Personalized Taco Rewards
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
<
13
Pizza-Earning Loyalty Apps
Pizza-Earning Loyalty Apps
The Blaze Pizza App Lets Customers Scan Their Phones to Earn Pizzas
<
12
Fan-Crafted Seasonal Pizzas
Fan-Crafted Seasonal Pizzas
'The Petra' is a Brand New Dish Created by a Loyal MOD Pizza Customer
<
11
Branded T-Shirt Challenges
Branded T-Shirt Challenges
Oasis Promises Rewards to a Fan Who Wears a Promotional Tee for a Month
<
10
Festive Donut Promotions
Festive Donut Promotions
The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
<
9
Pizza-Ordering Bots
Pizza-Ordering Bots
Consumers Will Soon Be Able to Order Pizza Hut Pizza Via Facebook Messenger
<
8
Juicy Loyalty Programs
Juicy Loyalty Programs
Nekter Juice Bar Used Its Fifth Anniversary to Reward Customers & Strangers
<
7
VR Rewards Initiatives
VR Rewards Initiatives
This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards
<
6
Rewarding Selfie Apps
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
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5
Immersive Selfie Towers
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
<
4
Fast Food Social Apps
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
<
3
Rewarding Rapper Sodas
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
<
2
Blogger Payment Platforms
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
<
1
VIP Ticket Geofilters
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
<