The fast casual chain MOD Pizza recently debuted a delicious new fan-crafted creation called 'The Petra' after running its #MyMODPizza contest on social media. Named after its creator and rolled out in stores across the country, the new pizza demonstrates how brands can collaborate with consumers in fun and innovative ways.
The Petra is a colorful pizza comprised of a pesto sauce base topped with mozzarella, feta, artichokes, bacon, jalapeños and a sprinkling of fresh arugula. The pizza has a unique flavor that is spicy, salty and earthy all at once. The pizza was created by and named after a fan from Colorado, who been out more than 600 entries to have her dish rolled out in MOD Pizza stores.
What's Driving This Trend
- Fan-crafted Menu Items
- Fast casual chains can invite customers to create their own menu items through social media contests, fueling brand loyalty and fostering innovation.
- Collaboration Marketing
- Collaborating with fans to create new menu items can result in engaging and interactive marketing campaigns that showcase the brand's commitment to customer satisfaction.
- Pesto-based Pizzas
- Pesto-based pizzas with unique toppings can be a trendy offering in the fast casual dining sector, shaking up traditional pizza options for consumers.
Who This Affects Most
- Fast Casual Dining
- Fast casual dining chains can leverage fan engagement and social media to create innovative new menu items and stand out in a crowded market.
- Social Media
- Social media platforms can be utilized as a tool for collaboration marketing between brands and their customers, leading to increased brand loyalty and innovation.
- Pizza Chains
- Pizza chains can embrace unique pesto-based pizzas and other non-traditional offerings to differentiate themselves and appeal to adventurous foodies.
