The fast casual chain MOD Pizza recently debuted a delicious new fan-crafted creation called 'The Petra' after running its #MyMODPizza contest on social media. Named after its creator and rolled out in stores across the country, the new pizza demonstrates how brands can collaborate with consumers in fun and innovative ways.
The Petra is a colorful pizza comprised of a pesto sauce base topped with mozzarella, feta, artichokes, bacon, jalapeños and a sprinkling of fresh arugula. The pizza has a unique flavor that is spicy, salty and earthy all at once. The pizza was created by and named after a fan from Colorado, who been out more than 600 entries to have her dish rolled out in MOD Pizza stores.