Fan-Created Menu Items

Creative Customer Orders Inspired the Taco Bell Fan Style Menu

Brock's California Crunchwrap, Sandra's Cantina Craze, and Kajol's Burrito Bliss are three items debuting for a limited time on the Taco Bell Fan Style Menu, each of which was inspired by creative customer favorites. These three new items on Taco Bell's national menu were chosen from over 40,000 fan-submitted ieas, and each creator has been named a Taco Bell honorary Fan Chef.

Taco Bell customers love customization, and each fan-inspired menu hack was chosen for its originality and potential to spark cravings across the nation. The California Crunchwrap, for example, puts a twist on the classic Crunchwrap by adding fries, as so many customers have a tendency to do with their burritos on the West Coast.

SCORE
8.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 96%
Freshness 68%

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