Taco Bell recently unveiled its new lifestyle website ta.co, a platform that is not only cleverly named but also all about customization and tasty taco rewards. The clever website boasts a gamified design that features various ingredients and toppings. Allowing users to customize menu items to their liking, this website also ensures that they can pick up their food conveniently while skipping long lineups.
In addition to its customizable elements, ta.co also gives users access to exclusive discounts, coupons and additional perks. Once a custom item has been ordered, the platform will remember it for a future order without having to recount past steps.
Furthermore, Taco Bell's website is also home to a lifestyle blog titled 'The Feed' and hopes to appeal to tech-savvy millennials while re-branding its image to one that is more refined.