The Tocaya Build-Your-Own Meals are a group dining option created by the Mexican cuisine restaurant chain as a series of personalization-driven meal varieties. The dining option is crafted with at-home enjoyment in mind and comes with everything needed to feed up to four people including blue corn tortillas, chips or plantains, fresh toppings and more. The meals come in four varieties including Build Your Own Chicken Meal, Build Your Own Beef Meal, Build Your Own Seafood Meal and Build Your Own Burrito Box, which are priced ranging from $42 to $64, depending on the variety.
Corporate Executive Chef Oliver Plust spoke on the Tocaya Build-Your-Own Meals saying, "Our new Build-Your-Own Meals bring the same restaurant-quality menu guests expect for group gatherings, whether enjoying a meal at home or sharing with colleagues in the office. The flexibility of customization ensures everyone at the table can create a meal they love.”
Why This Trend Is Growing
- Customization-driven Dining
- Customization-driven dining is transforming how consumers interact with their meals, providing opportunities for personalized culinary experiences that cater to individual tastes and preferences.
- At-home Gourmet Experiences
- The rise of at-home gourmet experiences offers innovation by bringing restaurant-quality meals to the home setting, merging convenience with luxury dining.
- Group Dining Flexibility
- Group dining flexibility creates space for disruptive innovations, allowing guests to enjoy tailor-made meals that meet the diverse tastes of assembled groups.
Industries Being Reshaped
- Meal Kit Services
- Meal kit services benefit from personalized meal options that elevate the consumer experience with the ability to mix and match components, enhancing satisfaction and customization.
- Catering Industry
- The catering industry sees potential disruption from build-your-own meal models that offer scalable customization and gourmet quality for both corporate and social events.
- Restaurant Industry
- In the restaurant industry, the concept of modular meal kits can allow businesses to extend their brand experience beyond traditional dining and into the homes of consumers.
