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20 Premium Loyalty Programs

From Rewarding Hotel Apps to Data-Driven Retail Rewards

— May 27, 2016 — Marketing
In recent years, premium loyalty programs have become a popular way for established brands to connect with their most valued customers. Instead of merely rewarding customers with discounts and freebies, many of these programs offer creative perks that ensure customers will keep coming back.

Some of the most innovative reward programs are offered by hotel brands interested in securing repeat business. For instance, the Spanish hospitality chain IBEROSTAR rewards guests with perks such as VIP check-ins, exclusive dinners and private airport transfers. Similarly, the Hilton HHonors program allows guests to exchange points for experiences such as meeting a favorite performer or traveling to a dream destination.

Beyond the hospitality industry, a number of fashion brands are also beginning to offer premium loyalty programs. Such programs are particularly important to luxury brands that want to keep their biggest-spending customers loyal. Some of the fashion brands now offering perks to repeat customers include Neiman Marcus, Holt Renfrew and the online retailer Ever-Pretty.
4.8
Score
Popularity
Activity
Freshness
20
Upgraded Hotel Points Programs
Upgraded Hotel Points Programs
Hilton's New Bonus Promotion Offers Double Points For Hotel Stays
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19
Travel Reward-Optimizing Services
Travel Reward-Optimizing Services
RewardStock Recommends Smart Ways For You To Accumulate Rewards
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18
Limitless Travel Reward Cards
Limitless Travel Reward Cards
BankAmericard's Travel Rewards Credit Card Offers Unlimited Points
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17
Profitable Points Transfer Programs
Profitable Points Transfer Programs
The Chase Ultimate Rewards Program Offers Air Travel Rewards
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16
Direct Travel Booking Perks
Direct Travel Booking Perks
The Marriot Rewards Program Offers Points For Direct Booking Activity
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15
Review-Rewarding Dress Stores
Review-Rewarding Dress Stores
The New Ever-Pretty Website Lets You Win Points For Leaving Reviews
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14
Reward-Maximizing Hotel Promotions
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
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13
Agent Appreciation Travel Rewards
Agent Appreciation Travel Rewards
Karisma Hotels' Initiative Helps Travel Agents Win Luxury Points
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12
Exclusive Agent Rewards
Exclusive Agent Rewards
ITC Luxury Travel's Agent Rewards Include Mystery Getaways and VIP Meals
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11
Hospitable Reward Programs
Hospitable Reward Programs
Kimpton's Unique Hotel Loyalty Program Offers Personalized Incentives
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10
Discount-Focused Loyalty Programs
Discount-Focused Loyalty Programs
The New RH Membership Program Offers A Variety Of Privileges
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9
Premium Rideshare Loyalty Promotions
Premium Rideshare Loyalty Promotions
Uber is Offering Loyalty Rewards for UberBLACK Customers
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8
Hotel Loyalty Program Perks
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
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7
Badge-Earning Travel Programs
Badge-Earning Travel Programs
The 'TrueBlue Badges' Programs Rewards Members for Air Travel
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6
Branded Makeup Loyalty Programs
Branded Makeup Loyalty Programs
The 'MAC Select' Rewards Program Offers Special Perks for Shoppers
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5
Rewarding Hotel Apps
Rewarding Hotel Apps
The Marriott Uses Hotel Beacon Technology to Personalize Experiences
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4
Personalized Hotel Loyalty Programs
Personalized Hotel Loyalty Programs
IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests
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3
Data-Driven Retail Rewards
Data-Driven Retail Rewards
The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
<
2
Experiential Rewards Programs
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
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1
Luxury Car Washes
Luxury Car Washes
Prime is Positioning Itself as the 'W Hotel of the Carwash World'
<