Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,896 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,896 cutting edge ideas.

Rewarding Hotel Apps

The Marriott Uses Hotel Beacon Technology to Personalize Experiences

— January 17, 2015 — World
Currently in the process of testing out hotel beacon technology at 14 of its locations, Marriott hopes to make experiences more meaningful and rewarding. The use of beacon technology also ties in with the brand's new loyalty platform, so that guests who stay at the Marriott (and have Bluetooth enabled) are eligible to receive location-specific perks with the LocalPerks app.

When a guest walks around a resort or hotel, they are sent exclusive offers that are directly related to what's around them. For instance, when in the vicinity of a bar, LocalPerks pops up to offer a buy one, get one deal on wine or beer. With enough exploration, other perks that can be redeemed include free spa day passes, branded hotel merchandise and complimentary desserts. So far, Marriott has reported tons of success, with some guests now referring to the system as a "concierge on their phone."
Trend Themes
1. Beacon Technology in Hotels - The use of beacon technology in hotels presents an opportunity for hotels to personalize guest experiences with targeted offers and promotions.
2. Loyalty Programs with Location-based Perks - Location-based perks tied to loyalty programs present an opportunity for hotels to increase customer engagement and create more meaningful guest experiences.
3. Smartphone Apps for Hotel Guests - Smartphone apps for hotel guests that use personalized promotions based on their location present an opportunity for hotels to differentiate themselves and create a loyal customer base.
Industry Implications
1. Hospitality - The hospitality industry can leverage beacon technology and location-based perks to enhance guest experiences and increase customer loyalty.
2. Mobile App Development - Mobile app development firms can help hotels create personalized apps with targeted promotions that enhance guest experiences and increase engagement.
3. Retail - Retailers can learn from the Marriott's use of location-based promotions to create personalized marketing strategies that drive sales and customer loyalty.
2.7
Score
Popularity
Activity
Freshness