Marriott Bonvoy Outdoors is a new platform that lets travelers search across over 450 hotels, 50,000 vacation homes, and curated activities, from snowboarding and glamping to fishing. More people are investing in time outdoors, turning to vacations and getaways in nature as a way to replenish their energy and well-being, and this platform makes it easy to organize a trip around nature-filled activities.
Alongside this new digital platform, Marriott is unveiling its newest brand, the Outdoor Collection by Marriott Bonvoy, centered exclusively on outdoor-focused, design-forward stays in breathtaking locations. And with Dylan Efron, Marriott Bonvoy unveiled the Drop Pin Challenge, a real-world treasure hunt across 20 iconic outdoor destinations in the United States and Canada that will reward the first 50 eligible people to scan each pin with 10,000 Marriott Bonvoy points.
What's Driving This Trend
- Nature-focused Travel Experiences
- Travelers are increasingly seeking vacations centered around nature, indicating a shift towards wellness and sustainable travel.
- Curated Activity Platforms
- Platforms like Marriott Bonvoy Outdoors are emerging to provide personalized and curated experiences by integrating lodging with local activities.
- Gamified Travel Rewards
- Innovative reward programs like the Drop Pin Challenge are engaging travelers through gamification, offering new ways to attract and retain customers as they explore new destinations.
Who This Affects Most
- Hospitality
- The hospitality industry is evolving with an increased emphasis on providing nature-centric accommodations and experiences.
- Outdoor Recreation
- Outdoor recreation is benefiting from travelers' desire for curated and immersive adventures, driving growth in related services and products.
- Travel Technology
- Advancements in travel technology are facilitating seamless planning of comprehensive trips that integrate lodging and activities.
