Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests

 - Aug 27, 2014
References: iberostar
IBEROSTAR knows that it has some extremely special guests that come to its hotels and in response to this, the Superfan hotel loyalty program was created to honor each and every one personally. 42% of the people who choose to stay at this Spanish hospitality chain are repeat clients, with the average guest returning about three times. However, there are some that have frequented the hotels anywhere between ten to twenty times, and this program celebrates them.

But beyond just booking a room, IBEROSTAR's guests bring that extra something special to the hotel. For example, there are guests who have gotten themselves tattooed with the IBEROSTAR star logo, or guests who send poems to the hotel every Christmas. With the Superfan program, these kinds of guests are treated to a VIP check-in, as well as premium service throughout their stay, including a room upgrade, an exclusive dinner, a private airport transfer and a completely customized experience.