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30 Millennial Marketing Innovations

From Customized Lifestyle Apps to Youthful Voting Initiatives

— June 29, 2015 — Tech
These millennial marketing innovations range from customized lifestyle platforms to millennial voting initiatives that aim to increase political awareness among young voters. Fueled by millennials' love of technology, these marketing examples are either experiential or personalized to fit the specific interests of young consumers.

In addition to marketing through social media campaigns and gamified mobile platforms, major brands like Starbucks, McDonald's and even Microsoft are appealing to consumers' love of rewards and free perks. While Microsoft's Bing Rewards app gives users of the search engine access to exclusive offers and discounts, Burger King's chicken-themed emoji app appeals to millennials who use the icons during daily text conversations and on web platforms like Instagram and Facebook. The latter example also illustrates Burger King's understanding of generational fads among younger consumers.

Furthermore, examples like immersive horror videos and engaging brand concerts by MTV and car manufacturer Honda let consumers personalize a film trailer or music performance to fit their niche interests.
5.8
Score
Popularity
Activity
Freshness
30
Informative Embedded Ads
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
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29
Beautiful Reading Apps (UPDATE)
Beautiful Reading Apps (UPDATE)
Medium for Android is Officially Available at Google Play
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28
Search Engine Loyalty Programs
Search Engine Loyalty Programs
The Bing Rewards App Provides Perks to the Platform's Users
<
27
Millennial Voting Initiatives
Millennial Voting Initiatives
VotePromise2015 Urges Torontonians to Participate Politically
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26
Experiential Canadian Eurotrips
Experiential Canadian Eurotrips
Traveling to Europe is More Accessible than Ever
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25
Millennial Lifestyle Platforms
Millennial Lifestyle Platforms
The Bustle Mobile App Appeals to Female Pop Culture Fans
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24
Telecom Payment Apps
Telecom Payment Apps
Suretap is a Payment Tool That is Backed by Major Media Channels
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23
Customized Diet Services
Customized Diet Services
The Almond App Offers Personalized Nutrition Coaching and Food Plans
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22
Cross-Platform Reality Shows
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
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21
Automotive Emoji Messages
Automotive Emoji Messages
Chevrolet Teases the Cruze with a Cryptic All-Emoji Release
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20
Smart Phone Stamps
Smart Phone Stamps
Snowshoe Stamps Include Chips for Interactive Mobile Marketing
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19
App-Based Rewards Programs
App-Based Rewards Programs
The MyNB App Lets New Balance Customers Win Exciting Rewards
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18
Rapid Photo Book Apps
Rapid Photo Book Apps
The TripPix App Lets Millennials Quickly Create Nifty Photo Books
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17
Points Cards-Combining Platforms
Points Cards-Combining Platforms
Thanx Links All Your Loyalty Points Programs to One Credit Card
<
16
Immersive Horror Videos
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
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15
Backstage Loyalty Programs
Backstage Loyalty Programs
Air Miles' Stage Pass Entices Millennials with Concerts, Events & Perks
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14
Cooperative Bottle Caps
Cooperative Bottle Caps
This Coca Cola Happiness Campaign Requires Two to Open a Coke
<
13
Chip Showdown Apps
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
<
12
Millennial Employment Apps
Millennial Employment Apps
This New App Will Help Recent Graduates Find Start-up Jobs
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11
Java Perk Loyalty Cards
Java Perk Loyalty Cards
The Caribou Perks Loyalty Program Rewards Customers for Sticking with Them
<
10
Dating App Marketing Campaigns
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
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9
Fashionable Passport Promotions
Fashionable Passport Promotions
Nine West's Passport to Fashion Loyalty Program is Great for Deals
<
8
On-Demand Ice Cream Trucks
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
<
7
Engaging Brand Concerts
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
<
6
Rewarding Instagram Ads
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
<
5
Wi-Fi Reward Programs
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
<
4
Paperless Loyalty Apps
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
<
3
Data-Driven Loyalty Apps
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
<
2
Fast Food Emoji Apps
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
<
1
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
<