Good Humor has launched a new line of on-demand ice cream trucks that can be summoned by a single Tweet from your Twitter account. The company has been making ice cream for nearly 95 years and its current campaign is aimed at attracting a new generation of Millennial consumers.
The Good Humor trucks will be driving across the Northeastern United States and blasting rock and roll music along the way. Good Humor will be posting the location of the trucks on Twitter and encouraging consumers to tweet them along the way. If you find the trucks in your hometown, you can summon them to your neighborhood by sending them a tweet. The idea is to combine the nostalgic ice cream trucks of the past with modern social media capabilities.
The on-demand ice cream trucks have already started their journey so be sure to keep an eye out.