The Nexy Style Star is an online reality series put together by Maker Studios -- the YouTube network now owned by Disney -- and Macy's. The episodes, seven minutes long, aired on YouTube channel 'The Platform' -- which had more than 358,000 subscribers even before the series began -- and on the Style Star webpage on the Macy's website.
The 10-episode series will see 16 fashion stylists compete for a $10,000 prize, with the judges including the likes of Whitney Port of MTV's 'The Hills' and Jenne Lombardo, founder of Made Fashion Week. The winner will also have their winning style displayed at the Macy's Herald Square store in New York City.
This co-branded collaboration between Macy's and Maker Studios is an innovative and effective way to capture the attention of millennials during the spring fashion season.
What Makes This Trend Stand Out
- Cross-platform Reality Shows
- A new trend in reality shows that uses online platforms like YouTube to reach a younger audience.
- Collaborative Marketing Strategies
- Co-branded collaborations that create new and engaging content for customers.
- Innovative Web Series Formats
- The creation of short-format, online web series that cater to changing viewing habits.
Sectors Adopting This
- Fashion and Retail
- The fashion industry is continuing to harness the trend of online reality shows to reach younger audiences.
- Digital Media and Entertainment
- The use of cross-platform reality shows is part of an emergent trend in the entertainment industry to attract younger viewership to digital media.
- Marketing and Advertising
- Innovative collaborations between brands and media companies is becoming increasingly important in capturing the attention of younger audiences.
