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App-Based Rewards Programs

The MyNB App Lets New Balance Customers Win Exciting Rewards

— June 29, 2015 — Lifestyle
MyNB is an app-based loyalty and rewards program offered by New Balance. The program revolves around rewarding customers for their loyalty as well as for their fitness gains. Customers can earn points in a number of ways -- by making purchases, sharing New Balance social media content and personal fitness activity.

The program records customer's fitness through RunKeeper, an app that helps users keep track of their fitness levels. As customers meet fitness goals and gain points, they are given the opportunity to pick up rewards including New Balance products, meet-and-great events with athletes and more.

The MyNB program is sure to appeal to the young and fitness-minded, as it caters to their tendency to share personal fitness (and other) goals on social media, whilst offering them valuable rewards for doing so.
Trend Themes
1. App-based Loyalty Programs - Businesses can create branded loyalty apps that incentivize customers to make purchases and engage with their brand for rewards in exchange for points.
2. Gamification of Fitness Goals - Integrating fun, interactive rewards and social sharing into fitness apps can boost user engagement and motivate users to reach their fitness goals.
3. Collaboration with Other Apps - Businesses can partner with popular fitness tracking apps, like RunKeeper, to create integrated rewards programs and expand their customer base.
Industry Implications
1. Sportswear Industry - Sportswear brands can integrate loyalty and rewards programs into their apps to incentivize customers to make purchases and engage with their brand through sharing their fitness goals.
2. Fitness App Industry - Fitness apps can collaborate with sportswear brands to create integrated rewards programs and gamify fitness goals to boost user engagement.
3. Retail Industry - Retail brands can create loyalty and rewards apps that incentivize customers to make purchases and engage with their brand for rewards in exchange for points.
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