Microsoft's Bing Rewards app encourages Internet users to choose its search engine over sites like Google in exchange for various promotional perks. As Google's web reign continues to dominate competitors, Microsoft's newest strategy aims to enlist web users with some tempting incentives. These include gift certificates to Microsoft's web shop -- an e-marketplace that sells tech and clothing products -- along with popular coffee and food chain discounts that will lure users to choose Bing as their primary search engine of choice. Furthermore, Bing users are also being treated to X-Box live subscriptions and other perks that target users' niche interests.
Appealing to a loyalty-driven, millennial demographic, the Bing Rewards app makes browsing online more convenient and rewarding for those who spend most of their personal and professional time on the Internet. This service is currently available for U.S. users and is said to expand internationally in the future.