As more and more currency becomes virtual, Canadian Tire needed a way to make its Canadian Tire money more user-friendly for consumers. Although the paper currency was first introduced in 1958 and it now seems like an antiquated way to offer rewards for shopping, there are plenty of consumers who still cherish getting the cash. Rather than phasing it out entirely, a new program has been introduced that lets consumers redeem rewards from their mobile devices.
The loyalty app was first tested in Nova Scotia in 2012 and results showed that consumers tended to shop with more frequency thanks to this new loyalty program. There are additional incentives for consumers to pay with credit, debit and cash, but the biggest bonuses are offered for consumers who choose to pay with their Canadian Tire Options MasterCard.