These restaurant marketing strategies show different ways casual dining establishments are promoting themselves, whether through interactive initiatives, promotional packaging or other advertising avenues.
Mobile apps for the smartphone are an easy way to reach consumers, especially brand loyalists. Honoring frequent guests can be as simple as an incentives program or launching a line-skipping service like Chili's.
In addition to popular channels such as creative packaging design or entertaining commercials, interactive restaurant marketing strategies are another way to engage audiences. This includes contests, from digital burger giveaway campaigns to fantasy football contests. While one is more broad, the other appeals to a more segmented or niche area within the customer base companies are trying to reach and retain.
Rebranding efforts are a way to make old things new, bringing in new people while also keeping things fresh for others.
From Christmas Kissing Drones to Bottomless Pasta Passes
Alyson Wyers — July 17, 2015 — Lifestyle
Informal Grillhouse Rebranding
Bo's Steak & Grill Gets a New Identity as 'Cole's Backyard Grill'
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
Fantasy Football Contests
These Buffalo Wild Wings Promotions Consist of Three Different Games
Bottomless Appetizer Promotions
TGI Fridays' $10 Endless Appetizers Runs Throughout the Summer
Incentivized Loyalty Apps
Hooters' HootClub Customer Loyalty App Gives Frequent Diners Big Prizes
Line-Skipping Dining Apps
The Chili's Waitlisting App Will Launch in Summer 2015
Digital Burger Giveaway Campaigns
TGI Fridays is Boosting Business Through Shareable Discounts
Bottomless Pasta Passes
Olive Garden's All You Can Eat Pasta Pass Will Feed You Through the Fall
Re-Branded Fast Food Franchises
Denny's 'The Den' Restaurant Targets a Millennial Demographic
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
Smartphone Pancake Spoofs
Denny's Created an Advertisement to Spoof the iPhone 5S Gold
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
Active Vegetarian Packaging
This Restaurant Branding Design Blends Healthy Food & Activity
Vibrant Vintage Brewpub Branding
The Freehouse's Contemporary Brand Identity Gets It Just Right
Dynamic Food Packaging
Prime Star's Healthy Food Branding is Quirky and Active