This concept restaurant branding design by Kelsey Malsom imagines King Carrot, a haven for vegans and vegetarians to "Treat your body like royalty." Noticing a lack of fast food establishments that serve exclusively vegetarian-friendly food, Malsom imagines a brand where someone with a specialty diet could walk in and pick anything off of the menu to eat.
Since health and physical activity go so well together, this is a huge part of what makes up King Carrot's identity, which can be seen on the wrapping for grab-and-go boxes, drinks and wrappers. To make sure that vegetarians know exactly what they're eating, labels for items like burgers and salads from King Carrot include a simple ingredient list that spells out all of the contents, ensuring that each meal is healthy and absolutely stress-free.
What's Driving This Trend
- Healthy Fast Food
- The concept of fast food is being reimagined to incorporate healthier ingredients and options providing an opportunity for businesses to cater to those seeking healthy and quick food options.
- Activity-driven Branding
- Incorporating physical activity into a brand's identity creates a unique selling point and an opportunity for businesses to differentiate themselves from competitors while promoting a healthy lifestyle.
- Transparent Ingredient Labeling
- Providing clear ingredient lists on food packaging allows consumers to make informed choices and fosters trust in the brand.
Who This Affects Most
- Fast Food Restaurant
- Incorporating vegetarian and vegan options in fast food restaurants creates an opportunity for businesses to cater to the growing plant-based consumer market.
- Packaging Design
- Designing packaging that incorporates physical activity and transparent ingredient labeling can create a unique selling point and increase brand value.
- Healthy Food Retail
- The rising demand for healthy eating options creates opportunities for businesses to open specialty health food retail stores that cater to specific consumer needs such as vegetarianism.
